This short article describes some of the most significant changes in customer behaviours when it comes to consuming media.
In the present digital age, mobile phones have come to be one of the most common instruments that individuals are using to view videos and gain access to media. Nowadays, many social media platforms are providing unlimited feeds of brief, successive videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends today. These platforms allow users to see a series of personalised content and react immediately, making these videos a lot more appealing and addicting than traditional media. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Subsequently, this pattern is evolving the way people are proactively seeking for and expecting to receive information, in a much faster, much shorter and more functional format.
Recently, with the rise of digital content, the way in which people more info take in media has evolved considerably. For several years, traditional tv was the primary source of home home entertainment for the majority of people. Nevertheless, from the development of internet streaming services, many viewers are averting from arranged television, especially among younger people. Instead, international media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly affirms the shift in audience consumption habits. These services are popular for permitting people to enjoy the shows and movies they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the sector.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form media content, the way in which people are getting their news is also changing. Individuals are progressively turning towards online news sources, rather than watching television, to learn about ongoing worldly affairs. However, simultaneously, due to a continuous flow of info, people are coming to be overwhelmed by huge volumes of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is more clear and simpler to navigate. These days it is common to see news channels that have sizeable followings on social media platforms. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been important for supplying individuals with dependable and verified news sources, in a format they can readily access.